I’m Elizabeth.

a business consultant, writer and award-winning event designer. My passion is creative business solutions for clients. Developing stellar marketing, content and events.

I’m Erika.

A writer, award-winning photographer, and a media consultant. I have a passion for helping entrepreneurs, and personal brands develop creative media marketing strategies, so they can reach new heights in their businesses.

My Story

Since a child I had a love of design. Always looking for ways to creatively change environments. It started with designing my friends’ bedrooms at the age of 12. Coming from an entrepreneurial family I quickly realized I wanted to make money and started to charge for painting and decorating. My family owned a large antique shop and I made use of their resources on my design projects.

After attending College for Business, I was selected for an in-house management training program by Shoppers Drug Mart. I spent a year alongside their top executives learning all aspects of the business. What an amazing way to start my career. Getting paid for further education while learning how to be a kick ass manager! I was later hired by Costco Wholesale to open their first Ontario locations. I overseen hiring and training programs, managed a staff of 100 by thirty and later became their Canadian Trainer.

Still feeling my 4th generation entrepreneurial roots, I wrote a business plan for an event design firm while on maternity leave. I applied for a new business start up grant, cashed in my stocks and threw my hat in the ring for self employment…and Event Decorator was born. At the time friends thought I was crazy, and no one even knew what an event designer was. It was also possible also with the support of my parents. My Dad building stunning backdrops and my Mom working as my design assistant. With a love of learning I continued my education in event design, floral design and event planning. My belief was to follow your passion – creativity was mine. I had 15 incredibly successful years operating Event Decorator and designing award-winning events. Our work was featured on countless blogs and featured in top magazines.

I started consulting for other design companies during this time and then continued to expand my work to larger projects for other companies. I have been blessed to work on the revamp of marketing plans, redevelopment of sales plans, drop dead gorgeous photo shoots, creative social media content, wrote curriculum programs for a school, redesigned the content of an online education platform and hired and trained many inspirational people along the way. I also started to write my first eBook in 2019 and look forward to publishing it in 2020.

Published List:

WedLuxe, Grace Ormonde, Wedding Bells, Elegant Wedding, Today’s Bride, Muskoka Magazine, Biz Bash, Toronto Star, Good Life

Consulting List:

IWED Global, Event Décor Direct, Taboo Resort, Michael Smiley Jewellery, D&D Floral Design

Let’s get started on your next creative project!

Contact Me